Just another day at the office


One of our favorite clients operates one of the largest industrial machine shops in the region. If you know anything about lighting techniques for industrial facilities, you’ll be amazed that I knocked all of these out with nothing more than 3 Canon 600 EX Speedlights and a radio transmitter. I am so pumped about the versatility, range and quality of these lights. I feel I can light anything, any size, any challenge with a fraction of what I used to have to carry around. They’re fast and very sharp. I love having the opportunity to do things that really help our clients’ visual communications stand out visually. And a big plus is the efficiency with which I can move around the shop now.

Some Wicked-Good Event Photos


Thanks Gerry, for inviting me be a part of documenting your daughter’s awesome wedding celebration. Man those folks from Istanbul sure know how to have a good time! Here’s hoping that my photos documented the incredible energy in the room!

The 2012 Fitzio Christmas Card


Video: Personal Reflections on Naughty and Nice

Here it is! The 2012 Fitzio Christmas Card! A thoughtful study in the naughty/nice dichotomy. Select the thumbnails below to see a full size version of each panel.

Video: Behind the scenes and out-takes

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Check out our full portfolio on fitzio.com!

Studio Sale! Episode One-$90 art


I have a closet full of matted, framed, signed, archival prints of my favorite black and white images. The surplus lingers from my days at Pyro gallery. On a related note, I need to make a move on a full-frame camera. See the connection? For a limited time, I am offering any of my square-frame black and whites for $90. I was selling them for more than twice that last year! $90 each or 3 for $225. (They look really good in groups of 3, by the way)

They are currently locked in a closet under deplorable conditions. Help me set these images free! Contact me to purchase or to view the entire collection of available images. text or call: 502-454-7204

Here is a preview of the first three images in this series:

Farewell, old friend(s)…


1973 – I was 15 years old. Most kids my age would choose to spend all of their money on a car. My obsession vacillated between bikes and cameras. On a crystal-clear Saturday morning,  my dad and I piled into a hunter-green Chevy Impala, which he used  to chauffeur me downtown to Murphy’s Camera on 4th and what was then called, Walnut Street. Continue reading

A story-telling challenge


Our unique combination of talents was perfectly suited for this challenging project: Create a video experience that explains and demonstrates the immersion experience in a way that satisfies curiosity for people exploring involvement in supporting the remarkable work done by Hand in Hand Ministries in Belize, Nicaragua and Appalachia. The delicate and sensitive use of visual imagery to involve the viewer in a powerful message is the formula that John and Elise use to create successful video experiences.

These projects are perfect for me because I like to try and round out my narratives with more visual experiences that leave the audience with a more intimate understanding of the  organizations and people behind the story.

Infrared Images

Here is a collection of images I have created over the past 6 years. They were made on an outdated dSLR that has been converted for Infrared wavelengths only. This camera is for sale…502.454-7204


Ain’t no basketball here

…Here is my March Madness 2013 promo. As much as I love watching basketball on TV in my living room in Louisville, Ky, I may have overdosed on this tournament weekend. So, as a remedy, I ventured out of the house early Saturday with nothing but a 7D body and 2 lenses and documented my discoveries. No tripods or stabilizers. Just me and the machine. these discoveries are mixed together with this little collection of vignettes from the past year. This is too much fun. My goal is to get so lost in my visual encounter that I miss a key game.

Celebrate Freedom Video

Client: The Healing Place
See the portfolio version at: fitzio.com

As a Producer and Director, John Fitzgerald brought his own experience of 26 years of recovery from alcoholism to this powerful storytelling project, which inspired people attending the Annual Celebrate Freedom Dinner to support Louisville’s own Healing Place.

The Healing Place is one of the most, in not THE most successful model treatment program in the nation for treatment of drug addiction and alcoholism.The Healing Place boasts a remarkable 75% success rate for their clients in the first year following their treatment. This video tells the inspiring story of three very blessed recipients of their outreach. Learn more at www.thehealingplace.org

A clean, short video with long-reaching results

At Fitzio, Inc. Elise and I designed a slick WordPress web site for Mack Dryden, motivational speaker and stand-up comic. He needed a place for people to go and discover exactly what he had to offer to them, give them the reasons why he would be a good resource for their events, and layout the specific steps they would need to take to close the deal. This video drives home that hit-list in well under 2 minutes with a captivating, personalized, face-to-face introductory profile.

A New Year Marketing Plan for Fitzio Video

In 2012, our visual design firm, Fitzio, Inc., encountered some very successful growth into the field of providing professional video presentations for clients who want to add meaningful, quality content to their web marketing and SEO strategies. The following is a reflection on some of those projects and on how I might turn this into even more successful opportunities in 2013. Hopefully you might find them helpful in your strategy. Continue reading